Category: Blog

07 Oct 2019

Finding Your Brand’s Identity

Branding, colors, fonts, design, taglines: what does all of this mean? Marketers often say you need all of these elements. But why? Will this marketing medley magically bring you leads upon leads and thus more profit? Or is it all just a bunch of mumbo jumbo that doesn’t lead anywhere? At Visaggio & Co. we […]

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30 Jul 2019

Snake Oil and Search Engine Optimization (SEO)

Have you ever wondered where the term “snake oil” originally came from? In the late 19th century in the United States, there was a large influx of people from Asia, many of whom helped build the transcontinental railroad that connected the west coast with the eastern seaboard of the United States. These hard-working immigrants brought […]

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01 Jun 2019

Is your social media a gift to your clients? Top 3 tips for utilizing digital marketing in today’s world

Social media is swarming with mindless content nowadays. In a world of information overload, we should be striving to curate and push out social content that has meaning, purpose, and can create partnerships. Your social media content should always be a gift to the reader. Everything you post should have intentionality. This doesn’t mean you […]

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30 May 2019

What is Strategic Planning? Steps to Design a Strategic Plan

Strategic planning for nonprofits has a lot in common with playing with Lego’s®. Like in building with Lego’s, all the building blocks of strategic planning are equally important and are used to build wonderful creations. In the nonprofit business there are a lot of unorganized parties with good intentions that can be compared to a […]

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24 May 2019

Southwest Florida Fundraising: Concepts That Work

One of the most important elements to any nonprofit organization is a successful development strategy. Fundraisers play a vital part in any development plan; they allow organizations to raise awareness, funds, and supporters. Unfortunately, not all organizations have the staff or resources to launch the best fundraiser. What is written here are some Southwest Florida fundraising […]

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20 May 2019
LinkedIn

How to Post Effective and Engaging Video on LinkedIn

How Trust Relates to the New Importance of Video on LinkedIn The definition of trust is the firm belief in the reliability, truth, ability, or strength of someone or something. The word trust has in its meaning the idea of “faithfulness”, that when we “trust” something or someone, we place our faith in them. They, […]

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