24 Apr 2020

Season 1 ep. 2 | The Patina Podcast | Bret Hood Shares Leadership Lessons from the FBI

In today’s episode of the Patina Podcast, Michael “Bret Hood” is joining us around the table. Bret has over 25 years’ experience working financial crimes as a Special Agent and Supervisory Special Agent with the Federal Bureau of Investigation. Hood’s leadership is a cornerstone for the FBI’s National Academy, and he’s sharing some of his […]

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07 Oct 2019

Finding Your Brand’s Identity

Branding, colors, fonts, design, taglines: what does all of this mean? Marketers often say you need all of these elements. But why? Will this marketing medley magically bring you leads upon leads and thus more profit? Or is it all just a bunch of mumbo jumbo that doesn’t lead anywhere? At Visaggio & Co. we […]

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30 Jul 2019

Snake Oil and Search Engine Optimization (SEO)

Have you ever wondered where the term “snake oil” originally came from? In the late 19th century in the United States, there was a large influx of people from Asia, many of whom helped build the transcontinental railroad that connected the west coast with the eastern seaboard of the United States. These hard-working immigrants brought […]

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01 Jun 2019

Is your social media a gift to your clients? Top 3 tips for utilizing digital marketing in today’s world

Social media is swarming with mindless content nowadays. In a world of information overload, we should be striving to curate and push out social content that has meaning, purpose, and can create partnerships. Your social media content should always be a gift to the reader. Everything you post should have intentionality. This doesn’t mean you […]

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30 May 2019

What is Strategic Planning? Steps to Design a Strategic Plan

Strategic planning for nonprofits has a lot in common with playing with Lego’s®. Like in building with Lego’s, all the building blocks of strategic planning are equally important and are used to build wonderful creations. In the nonprofit business there are a lot of unorganized parties with good intentions that can be compared to a […]

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